Last updated: 2026-07-12

Draft status: developer draft. Replace all bracketed placeholders before release and have counsel review if possible.

This End User License Agreement and Terms of Use (“Agreement”) is between you and [Developer Legal Name] (“Murlz”, “we”, “us”, or “our”) and governs your access to and use of the Murlz mobile application, services, features, content, and related software (together, the “App”).

By installing, opening, accessing, or using the App, you agree to this Agreement and to our Privacy Policy. If you do not agree, do not use the App and close or uninstall it.

1. What Murlz is

Murlz is an augmented reality app that lets users place virtual text graffiti (“Marks”) in real-world locations. Marks may be attached to AR/geospatial anchors and may be visible to other users who are physically near the same location.

Murlz is a digital experience only. The App does not give you permission to enter private property, access restricted areas, physically mark buildings, or break any law or rule.

2. License to use the App

Subject to this Agreement, we grant you a limited, personal, revocable, non-exclusive, non-transferable license to install and use the App on a device you own or control for personal, non-commercial use.

You may not copy, modify, reverse engineer, sell, rent, sublicense, exploit, disrupt, or misuse the App except where applicable law gives you a right we cannot restrict.

3. Accounts and anonymous identity

The App may create or use an anonymous account or device-linked identifier so that Marks, reports, Sparks, ranks, Author and Explorer achievements, moderation history, and other App features can work.

You are responsible for activity associated with your App identity. If you lose access to your device, delete local App data, or uninstall the App, some account-linked features may not be recoverable unless account recovery is later implemented.

You may permanently delete your account from within the App (Profile → Delete Account). Deletion is irreversible: your Marks, profile, display name, progression data, Presence, ranks, Author and Explorer achievement progress, and related account data are permanently removed or detached and cannot be restored. Reports you submitted about other users’ content may be kept in anonymized form to preserve moderation integrity, and limited abuse-prevention records may be retained as described in Section 9 and the Privacy Policy.

4. User content

“User Content” means anything you create, submit, display, place, report, record, or otherwise provide through the App, including Mark text, placement choices, reports, profile/display names, Sparks, and related interactions.

You are solely responsible for your User Content and for any consequences of placing or sharing it. We do not endorse, verify, or guarantee User Content posted by users.

You represent that you have all rights needed to submit your User Content and that your User Content and conduct do not violate this Agreement, the rights of others, or applicable law.

5. License you grant to Murlz

You keep any rights you have in your User Content. By submitting User Content, you grant Murlz a worldwide, non-exclusive, royalty-free, sublicensable, transferable license to host, store, copy, process, display, perform, distribute, modify, format, translate, mask, moderate, analyze, and otherwise use that User Content as needed to operate, improve, protect, promote, and provide the App.

This license includes the right to:

• show Marks to other users in AR and related views;

• store geospatial placement data so Marks can reappear in the intended location;

• process text through automated and human moderation systems;

• mask, hide, remove, or otherwise moderate Marks according to App features and moderation rules;

• display attribution such as your generated display name, rank, or related profile information.

The license continues for as long as needed to operate the App, comply with law, resolve disputes, enforce this Agreement, keep safety/moderation records, or maintain backups. If you delete content or request deletion, we will handle it according to the Privacy Policy and applicable law.

6. Prohibited content and behavior

You may not use the App to create, place, promote, encourage, or share content or behavior that is illegal, harmful, abusive, or objectionable. Prohibited content and behavior includes:

• threats, harassment, bullying, intimidation, stalking, or targeting a person or group;

• hate, extremist, terrorist, or violent content;

• sexual content involving minors, exploitation, grooming, or any child safety violation;

• non-consensual sexual content, sexually explicit harassment, or content that primarily turns the App into an adult-content service;

• doxxing, personal data, exact addresses, private contact details, phone numbers, emails, handles, wallet addresses, or other information that identifies or exposes another person without permission;

• spam, scams, phishing, advertising, promo codes, URLs, domains, handles, phone numbers, wallet-like strings, or attempts to route users off-platform;

• defamation, impersonation, false claims, or content that invades privacy or publicity rights;

• copyright, trademark, or other intellectual property infringement;

• instructions for wrongdoing, evading law enforcement, damaging property, or unsafe acts;

• AR placements at or near sensitive, unsafe, private, or restricted locations where the placement may cause problems for property owners, residents, the public, or authorities;

• attempts to bypass moderation, rate limits, safety systems, payment systems, geofencing, or technical restrictions;

• creating new accounts or identities to evade a shadowban, strike, suspension, device restriction, or other sanction, including by deleting an account and re-registering.

We may update these rules as the App changes.

7. AR location safety

You are responsible for your physical safety and for obeying the law while using the App. Do not use the App while driving, cycling, crossing streets, entering dangerous areas, trespassing, or doing anything that requires your full attention.

AR, GPS, VPS, camera tracking, and geospatial anchors can be inaccurate, delayed, unavailable, or unstable. A Mark may appear in the wrong place, drift, disappear, overlap real-world objects, or become inaccessible. Do not rely on the App for navigation, safety, emergency, legal, or property-boundary decisions.

8. Data, camera, location, and third-party processing

The App uses camera access, location data, device sensors, AR processing, geospatial anchors, cloud storage, anonymous authentication, moderation tools, and other services to function.

The Privacy Policy explains what data is collected or processed, why it is used, how it is shared, how long it may be retained, and how to request deletion.

The App uses third-party services that may process data, including Google Play Services for AR (ARCore), Google ARCore Geospatial API, Supabase, OpenAI moderation services, app store providers, and device media/gallery services. Your use of the App may also be subject to those third parties’ terms and privacy policies.

9. Moderation, reports, and enforcement

The App may use automated systems, AI moderation, user reports, manual review, safety rules, rate limits, and abuse-detection systems. Moderation decisions may be imperfect, delayed, or changed later.

We may, with or without notice:

• reject, hide, mask, remove, or limit User Content;

• restrict, shadowban, suspend, or terminate an account or device identity;

• reduce or remove progression, ranks, Presence, achievements, Sparks, or other virtual benefits linked to abuse;

• keep limited device-level abuse records (such as a hashed device identifier) so that sanctions can apply to new accounts created on the same device, including after account deletion;

• preserve records needed for safety, legal compliance, disputes, or enforcement;

• cooperate with law enforcement or legal requests where required or appropriate.

You may report content through the in-app reporting tools or by contacting us at [support email].

10. Presence, ranks, achievements, and Sparks

Presence, ranks, Author and Explorer achievements, Sparks, and similar progression features are virtual App features. They have no cash value, are not property, are not redeemable for money, and may not be sold, transferred, or exchanged outside the App.

We may change, rebalance, limit, remove, or discontinue virtual items or App features at any time, including for moderation, anti-abuse, technical, legal, or product reasons.

The MVP does not currently offer paid virtual items or paid progression features.

11. Recording, screenshots, and sharing

The App may let you take screenshots or record video of your AR session and save it to your device gallery. You are responsible for what you capture, store, and share outside the App, including other users’ Marks, bystanders, private places, personal data, copyrighted material, or anything visible on your screen or through your camera.

Do not record or share content in violation of law, privacy rights, platform rules, or this Agreement.

12. Copyright and takedown requests

If you believe content in Murlz infringes your copyright or other rights, contact us at [copyright email] with enough information to identify the content, its location if known, your contact information, and the basis for your claim.

If Murlz is offered in the United States and hosts user-generated content, we may need a DMCA notice process and designated agent. We may remove or disable content that we believe may infringe rights or violate law.

13. No warranty

The App is provided “as is” and “as available.” To the maximum extent permitted by law, we disclaim all warranties, whether express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, availability, accuracy, safety, and error-free operation.

We do not guarantee that:

• the App will always work or be available;

• AR placement will be accurate or persistent;

• content will be moderated perfectly;

• data will never be lost;

• the App will be compatible with every device, city, building, network, or ARCore/VPS condition;

• other users will behave appropriately.

14. Limitation of liability

To the maximum extent permitted by law, Murlz and its developers, owners, employees, contractors, service providers, and affiliates will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for loss of profits, data, goodwill, device functionality, virtual items, content, or opportunities.

To the maximum extent permitted by law, our total liability for any claim relating to the App or this Agreement will be limited to the greater of: (a) the amount you paid directly to us for the App in the 12 months before the claim, or (b) USD $50.

Some jurisdictions do not allow certain warranty disclaimers or liability limits. In those jurisdictions, the limits apply only to the extent allowed by law.

15. Indemnity

To the maximum extent permitted by law, you agree to defend, indemnify, and hold harmless Murlz and its developers, owners, employees, contractors, service providers, and affiliates from claims, damages, liabilities, losses, costs, and expenses, including reasonable legal fees, arising from or related to:

• your User Content;

• your use or misuse of the App;

• your violation of this Agreement;

• your violation of law or third-party rights;

• your physical actions while using the App, including trespass, unsafe use, or interactions with real-world property or people.

16. Termination

You may stop using the App at any time. We may suspend or terminate access to the App, or remove any content or feature, at any time if we believe it is necessary to protect users, the App, third parties, or legal compliance.

Sections that by their nature should survive termination will survive, including sections about User Content, data retention, moderation records, warranty disclaimers, liability limits, indemnity, and dispute provisions.

17. Changes to this Agreement

We may update this Agreement from time to time. If changes are material, we will take reasonable steps to notify you, such as in-app notice or requiring renewed acceptance. Continued use after the effective date of updated terms means you accept the updated terms.

18. Governing law and disputes

This Agreement is governed by the laws of [Governing Jurisdiction], excluding conflict-of-law rules, unless applicable consumer law requires otherwise.

Courts and dispute procedures will be located in [Forum / Courts], unless applicable law gives you a right to bring claims elsewhere.

19. Contact

Developer: [Developer Legal Name] Address: [Developer Address or business address] Support: [support email] Privacy: [privacy email] Copyright: [copyright email]